WeChat called Weixin in Chinese meaning micro message is one of the best known and most used social network in China. The concept is pretty simple, you can actually compare it to a combination between WhatsApp and Facebook with an addition of differents functions. This mobile application was developed by Tencent in China: texting, voice messaging, sharing pictures with friends, sending money, ordering food, playing games and calling a friend.
HOW WECHAT IS USED AS AN EFFICIENT MARKETING TOOL?
If you want to succeed your business in China, I think it is essential to have a sensitive and effective presence on this social network. However, in order to process well with your strategy in place in China, it is essential to understand how Wechat work and the subtleties of this mobile application.