Elitico Marketing has initially started working on the branding for oz.KOL.Asia before moving towards the UI & UX design of the web interactive platform. The inspiration of the logo design is from the initial character of “KOL”, the brainstorm sessions finalise the idea of using a bird symbol to outline the shape of the letters. It is perfectly delivered the core messages to a younger generations where social media is dominating in this industry. The VI system along with variety of colour schemes have been selected for multi-use purposes.