Project Description

Cell Care is fully licenced by the Therapeutic Goods Administration (TGA) for the collection, processing, storage and release of autologous (a child’s own) and directed allogeneic (sibling or compatible family member) cord blood stem cells and ABO blood group testing. They have been collecting, processing, and storing cord stem cells for over ten years. To date, parents of more than 25,000 babies have stored with Cell Care.

Elitico has set-up two different Chinese New Year marketing campaign for Cell Care of their existing customers and new customers. Carefully considering the writing style of an overall campaign will make a difference on overall brand images, also the effect of the campaign.

The campaigns involves the creation and sharing of online material, that does not explicitly promote a brand but is intended to stimulate interest in Cell Care’s products and services. Different aspects and dimension is created for greater use for blogs, social media, Google Ads and WeChat Ads.

The primary purpose of Chinese content marketing is to establish a connection between the Chinese audience and the brand, and not just any connection, but one where the audience has sympathy and empathy for the brand. We incorporate large number of educational posts and case studies to display Cell Care’s professional services to the targeted mother audience.

Elitico is a leading Chinese Marketing Agency provides a complete WeChat Account Management services includes Chinese content, translation and copywriting.

Contact us for more information.