August 2019
Deakin speeds up IOOF customer service with AI
Deakin’s AI takes around 300 milliseconds to classify an email with an accuracy rate of more than 90 per cent Deakin is using natural language processing (NLP) and artificial intelligence [...]
Foxtel taps data to overhaul content, channels, advertising services
Pay TV company ups the ante on its digital and data play and shakes-up its programming and advertising offerings in a bid to retain relevance in an [...]
Near co-founder: Where real-world data to drive marketing is headed
Co-founder of real-world data provider shares how real-world data utilisation is evolving from targeted marketing to pre-and post-engagement decision making Brands are increasingly turning to real-world location [...]
The Economist CMO: It’s all about the content
In an industry dominated by fake news, click bait and traditional news outlets struggling to let go of old operating models, The Economist is innovating its product [...]
July 2019
Marketing Checklist
Congratulations! You’ve landed your dream job and walk into your new office – now what do you do? You need to find out all about your new [...]
A marketing strategy checklist
Whether a marketer is initiating a contact strategy program for the first time or trying to find ways to improve an existing program, the thought process can [...]
What Is Branding And Why Is It Important For Your Business?
Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This [...]
30 Must Read Articles On Brand Management
A stronger brand – that’s our hope for every marketing oriented leader and professional that reads our insights on Branding Strategy Insider. Since 2006 we’ve shared thousands [...]
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