February 2019
3 Cause-Marketing Trends for Nonprofits and Their Business Partners
Cause-related marketing has become big business for nonprofits and their business partners. Recent research reveals just how popular cause marketing is with consumers, and what the future holds for [...]
4 Content Strategies Every ‘Experiential’ Campaign Needs
Face it: Ads are boring. Consumers crave immersive brand experiences instead, and brands that provide these experiences earn lasting love and loyalty from their audiences. This isn't about showing off a [...]
January 2019
Our Top 4 Email Marketing Predictions for 2019
Another year has flown by and brought with it plenty of changes to digital marketing. As you and your company get ready to head into the holiday [...]
31 of the Best Internet Marketing Articles of the Year (So Far)
It seems that every few months something huge is going down in the world of online marketing. It’s such an action-packed industry that it’s often easy to [...]
10 Marketing Trends to Watch in 2019
It's difficult to predict which methods will connect with consumers most effectively in the ever-changing landscape of marketing. Just when marketers believe they understand their audience, a new technology, [...]
December 2018
7 Digital Marketing Articles You Should Read In 2018
2018 has already been a great year in the history of digital marketing. User-generated content and influencer strategies are still among 2018’s most popular digital marketing trends. [...]
November 2018
Does Le Pliage Help or Hurt the Longchamp Luxury Brand?
Longchamp’s Le Pliage is one of the fashion world’s most successful products, a cultural icon across the globe. But managing the low-priced, nylon handbag is challenging as [...]
October 2018
Shaky Business: How Handshakes Win Negotiations
Kritchanut Humans have lots of rituals to choose from when greeting each other—embrace or no embrace? Kiss one cheek or two? But one ritual that is remarkably [...]
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