July 2019
Marketing Checklist
Congratulations! You’ve landed your dream job and walk into your new office – now what do you do? You need to find out all about your new [...]
A marketing strategy checklist
Whether a marketer is initiating a contact strategy program for the first time or trying to find ways to improve an existing program, the thought process can [...]
What Is Branding And Why Is It Important For Your Business?
Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This [...]
30 Must Read Articles On Brand Management
A stronger brand – that’s our hope for every marketing oriented leader and professional that reads our insights on Branding Strategy Insider. Since 2006 we’ve shared thousands [...]
June 2019
Here’s how to identify and define your brand to engage customers
These three simple questions will help you figure out what your brand is and how it fits into the lives of your current and potential customers. What [...]
5 factors of direct-to-consumer brand success
Legacy brands can learn from the direct-to-consumer model with a value shift to serve customers and their needs that will ensure long-term success. If I had to [...]
Moving from vendor to seller on Amazon? Here’s what you need to know
If you are a smaller vendor (less than $10M per year), Amazon is poised to implement a change to require a transition from a wholesale supplier to [...]
5 Trends That Will Redefine Retail In 2019
The retail industry has undergone a significant transformation over the past decade, and it continues to evolve quickly. Led by advancements in digital channels, 2018 has been [...]
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