With Majestic Nest’s seamless, perfect storyline on their first series of a short-video, portrayed the idea of materialism will not win compared to their premium product – Bird Nest.
What is Bird Nest?
Majestic explained as “The Swiflet birds that create Majestic are a precious gift that deserve our respect and protection. In buying edible bird’s nest from Majestic you are making a choice to end unethical wild nest harvesting and supporting a sustainable future for both the birds and the environment. You also ensure that workers who farm, clean and produce EBN have fair work conditions and a workplace that meets international standards of safety and hygiene.”
Captures of Video Storyline
Luxury sport car AMG C63 sponsored by Carskinning
Diamond ring valued over $25,000. Can it win a girl’s heart?
Not every girls are materialistic.
Of course, she finally smiled until the”Mr. Right” came into the scene – the only one truly understands her needs. Bringing her something that she always wanted.
Why does it have a shocking effect in the Chinese market?
Materialistic is often a term to describe the desire of women’s needs and wants, the message behind this production is to reverse the stereotypical ideas of what a woman truly need in a loving relationship. It is a branding strategy by presenting Majestic Bird Nest in comparison with luxury items such as super car and diamond, it elaborates the audience with a sense of recognition of the finest bird nest in the market.
The advertisement was published on several popular social media platforms just a day after a special Chinese date – the 20th of May which symbolic “I Love You” in Mandarin. While majority of the people are publishing their loving messages on WeChat and Facebook, they were bombarded with a shocking article title “A rich boy failed to propose to his crush with half a million diamond ring”. Catchy enough? Yes. We have over 17 thousands Chinese readers on one single post.
Proudly produced by Elitico Marketing and Three Bow Tie
Sponsored by CarSkinning and Floroma
Visit www.majesticnest.com.au to know more about who they are