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How many social media followers do you need to make your business succeed? Since everyone can’t be Justin Bieber, how many people do you need in your corner to make things happen for you?

 In order to make social media an effective lead generation machine, you first need to generate a following. This means fans and followers on Facebook, Twitter, LinkedIn, Instagram, and your other social media accounts.


Here are 4 tips to increase your follower on your social media:

Optimize your social profiles.

Whether you already have profiles for your business or you have yet to create them, it’s important to think about how you can optimize your social profiles.

 Add social sharing buttons to all your content.

Just as you should be promoting your social presence in as many places as possible, you should also be enabling your site visitors and email subscribers to share your content with their personal networks as easily as possible.

Share useful, valuable content.

It’s not just enough to promote your presence. You need to make sure your presence is something that’s worth following in the first place. Don’t forget to post a variety of content to delight your followers.

 Interact with followers and anyone who mentions you.

Most social networks are all about making connections and having conversations. Just as you should be regularly sharing educational, insightful content, you should also be monitoring your presence and interacting with your fans and followers. This’ll help you build a loyal, engaging following.