Customer support is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, troubleshooting, maintenance, upgrading, and disposal of a product.

  • Training: services needed to assist the customer in learning how to use a product
  • Repair: services needed to handle damaged or malfunctioning products
  • Financial Assistance: services needed to help customers with the financial commitment in purchases or using the product.
  • Complaint Resolution: services needed to address other problems that have arisen with customers’ use of a product.
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Today’s business clients need to do more with less. They needs to connect with their audience in a highly personalised way, while staying on budget. Clients that can do this – connect with their prospects and customers in a highly targeted way – will be successful in delivering ROI and revenue back to the business.

Email is the currency of the web, and anybody who is online has an active email address. So when it comes to connecting with your prospects and customers, there’s no channel with a wider reach than email.

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Marketing automation allows you to follow a prospect’s top-of-funnel activities, such as when they visit your website, open an email, read your blog, or fill out a form. Elitico commonly use marketing automation software to schedule and track our client’ marketing campaigns, especially email campaigns and mass business to customer communications.

CRM systems help to secure sales by making the sales process a more personal experience for the customer. Sales and Customer Service teams use CRM data to optimise one-on-one interaction between the company and the customer to increase sales and customer satisfaction.

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Customer acquisition management is the set of methodologies and systems to manage customer prospects and inquiries generated by a variety of marketing techniques. Various marketing techniques that are believed to be effective at Customer Acquisition include customer referrals, customer loyalty programs, and participating in charitable events.

  • Customer Foresight
  • Determine Best Offer
  • Improve Direct Mailings
  • Local Market and Retail planning
  • Data Integrity and Database Management
  • Market Research
  • Email Marketing
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Instead of getting a random cold call from someone who purchased the contact information, customer’d hear from a business or organisation they’ve already opened communication with.

By showing an organic interest in your business, it’s those strangers and prospects that are initiating the relationship with you — versus you, the business, initiating the relationship with them. This makes it easier and more natural for them to want to buy from you somewhere down the line.

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Avenues To Help Your Business Excel

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August 22nd, 2019|Comments Off on Deakin speeds up IOOF customer service with AI

Deakin’s AI takes around 300 milliseconds to classify an email with an accuracy rate of more than 90 per cent Deakin is using natural language processing (NLP) and artificial intelligence (AI) to speed up customer service times for financial [...]

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Our Top 4 Email Marketing Predictions for 2019

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Another year has flown by and brought with it plenty of changes to digital marketing. As you and your company get ready to head into the holiday season, you’ll probably start evaluating your marketing strategy [...]

Shaky Business: How Handshakes Win Negotiations

October 10th, 2018|Comments Off on Shaky Business: How Handshakes Win Negotiations

Kritchanut Humans have lots of rituals to choose from when greeting each other—embrace or no embrace? Kiss one cheek or two? But one ritual that is remarkably consistent across cultures is the handshake. “That form [...]

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