WE OFFER A VARIETY OF CRM SERVICES TO SUITE EVERY NEED

Customer support is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, troubleshooting, maintenance, upgrading, and disposal of a product.

  • Training: services needed to assist the customer in learning how to use a product
  • Repair: services needed to handle damaged or malfunctioning products
  • Financial Assistance: services needed to help customers with the financial commitment in purchases or using the product.
  • Complaint Resolution: services needed to address other problems that have arisen with customers’ use of a product.
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Today’s business clients need to do more with less. They needs to connect with their audience in a highly personalised way, while staying on budget. Clients that can do this – connect with their prospects and customers in a highly targeted way – will be successful in delivering ROI and revenue back to the business.

Email is the currency of the web, and anybody who is online has an active email address. So when it comes to connecting with your prospects and customers, there’s no channel with a wider reach than email.

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Marketing automation allows you to follow a prospect’s top-of-funnel activities, such as when they visit your website, open an email, read your blog, or fill out a form. Elitico commonly use marketing automation software to schedule and track our client’ marketing campaigns, especially email campaigns and mass business to customer communications.

CRM systems help to secure sales by making the sales process a more personal experience for the customer. Sales and Customer Service teams use CRM data to optimise one-on-one interaction between the company and the customer to increase sales and customer satisfaction.

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Customer acquisition management is the set of methodologies and systems to manage customer prospects and inquiries generated by a variety of marketing techniques. Various marketing techniques that are believed to be effective at Customer Acquisition include customer referrals, customer loyalty programs, and participating in charitable events.

  • Customer Foresight
  • Determine Best Offer
  • Improve Direct Mailings
  • Local Market and Retail planning
  • Data Integrity and Database Management
  • Market Research
  • Email Marketing
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Instead of getting a random cold call from someone who purchased the contact information, customer’d hear from a business or organisation they’ve already opened communication with.

By showing an organic interest in your business, it’s those strangers and prospects that are initiating the relationship with you — versus you, the business, initiating the relationship with them. This makes it easier and more natural for them to want to buy from you somewhere down the line.

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万圣节尖叫来袭,品牌商们该如何打动用户,给你的“鬼点子”点赞?

October 31st, 2019|Comments Off on 万圣节尖叫来袭,品牌商们该如何打动用户,给你的“鬼点子”点赞?

随着社会化营销成为当下最为有效的社交方式之一,能率先入场并全面转型成为实时社会化营销的方式,不仅越来越受品牌广告主青睐,而且其商业化能力也越来越强。在重大的、好玩的节日面前,人们似乎总是卸下了很多防备、心里变柔软了一样,很乐意于欢欢喜喜地投入到一股节日促销购物的大潮。距离2019年万圣节仅仅只有几天,对这个自带流量的节日,品牌商们也早早暗自定下目标,务求让客户留下挥之不去的阴影,而且是面积越大越好。万圣节掀起“恐怖营销”狂潮万圣节起源于西方,近些年因受到众多“追求刺激”年轻群体追捧而风靡全球。随着万圣节流行程度的逐年飙升,蹭节日热点的品牌也越来越多,回顾其中不乏一些让人眼前一亮的创意营销案例,或许让你从中寻找灵感。 --1.肯德基曾推“血袋”吸睛 曾经,肯德基与梦工厂经典怪物形象史瑞克联手,推出“怪力血袋饮”。第一眼看到这款饮料时,让人脑海中立刻浮现出无数个影视作品中“恐怖”场景。 鲜红的颜色搭配上与真正血袋相似度极高的包装,感觉这一袋喝完自己都要变成“吸血鬼”了。不过,虽然嘴里满口都是拒绝,但很多人身体还是会很诚实地去买一袋来尝尝。 肯德基推出的万圣节限定怪力血袋饮 --2.Airbnb:邀请用户入住“吸血鬼城堡” 不得不说,Airbnb绝对是万圣节营销中的 “狠角色”,它所策划的活动,“恐怖”指数远超众人想象。罗马尼亚布朗城堡因小说《德古拉》而走红,从此成为大家口中的“吸血鬼城堡”。 2016年万圣节之际,Airbnb将德古拉城堡作为房源之一,正式上线。用户可通过互动答题方式,获得报名资格,Airbnb则会从中抽取两位用户,入住德古拉城堡。 --3.汉堡王:发布《恐怖小丑之夜》TVC 平时就很爱搞事情的汉堡王,自然不会错过万圣节这个可以肆无忌惮玩起来的日子。万圣节之际,汉堡王上线TVC《恐怖小丑之夜》。 短片中,骑着自行车的男主角一路都被众多面目狰狞小丑追逐,无奈之下,只能躲进汉堡王店子里。 为配合TVC内容,汉堡王还推出线下优惠活动,只要在万圣节当日,着小丑衣服进店,即可获得一个免费皇堡。 从线下到线上玩法多不重样看完品牌商的很多宣传案例,或许会觉得少点什么,那就来一波线上活动的助阵,这里列举几个活动。 --1.欢乐老虎机 特点:经典抽奖活动老虎机与“万圣节”结合,营造狂欢搞怪的气氛。具有万圣节元素的奖项小图标,转起来让老虎机更可爱有趣,适用于多个行业拉新促活、品牌传播、活动宣传、商品推广。 玩法:点击“开始抽奖”让显示条滚动,滚动停止时若显示3个相同的奖品图标即中奖,否则不中奖。 --2.整蛊拿奖 特点:标题党整蛊玩法,切合万圣节活动。刺激的整蛊文案引发好友主动点击,提高传播和裂变效果,适用于拉新促活、品牌传播、活动宣传、商品推广。 玩法:点击“一起鬼混”按钮,进入游戏后选择一段文案整蛊(吓唬)好友。好友进入链接后,会发现自己被整了,被整蛊人数达到抽奖门槛即可获得对应的奖品,整蛊的人数越多,奖品越丰富哦。 --3.万圣节装扮大赛 特点:刷爆朋友圈的微信投票活动,精美贴纸装扮人脸及人脸识别技术媲美美图秀秀。新版相框礼物,不仅可以增加票数,同时能作为尊贵身份标志,让粉丝欲罢不能!适用于拉新促活、品牌传播、活动宣传。 玩法:参赛者参与活动,关注公众号进行报名,上传能够展示个人装扮魅力的照片,每人每天最多可投一票。 玩梗需适度营销要谨慎表面上,品牌们办起万圣节营销活动来都热热闹闹风光无限,但其实背后玩翻车的也不在少数,而它们“失败”的原因,亦各有不同。--1.万圣节打法也该本地化在开始展开营销战之前,一定要先了解哪些国家会过万圣节的国家,在做投放,并且还要了解到各国过万圣节的庆祝方式的不同之处,多做功课才能在营销策略上更契合你的受众。西方过万圣节的主要国家有荷兰,英国,爱尔兰,法国,德国,比利时,瑞士等国和澳大利亚,新西兰,北美等地区。 例如说,万圣节在美国和英国绝对是营销市场的大事。据Mintel(市场研究公司)发布的季节性购物报告显示,2018年将近半数的英国购物者为庆祝万圣节而掏了腰包。72% 的美国人都会参与庆祝。在这两个国家做万圣节营销要玩一些有关“鬼”的主题才过瘾,广告主们不仅拍万圣节广告,有的还拍出了一个恐怖系列片。“给糖果”、“装饰庭院”和“服装打扮”是美国最主流的庆祝方式。 日本市场亚洲地区对万圣节最热衷的国度,日本人对万圣节的热情在几年前就已经超过了情人节。日本人民擅长 Cosplay 可能也是其中一个重要的因素。所以对于电商来说,多推一些万圣节变装服饰会很受欢迎,但是毕竟一年只穿一回,所以价格自然也越便宜越好啦。 --2.创意避免高度雷同 虽说撞创意本身算不上营销大忌,但在万圣节这样一个本就对活动创意度要求极高节点上,如果品牌所策划活动不够新颖,那用户参与热情必然也会大打折扣。 万圣节营销,一定程度上来说,就是在借节点这个时机去满足部分消费者的“猎奇心”,奇要是没了,自然也就“猎”不到目标消费者。 -- 3.尺度把握需适当 [...]

Deakin speeds up IOOF customer service with AI

August 22nd, 2019|Comments Off on Deakin speeds up IOOF customer service with AI

Deakin’s AI takes around 300 milliseconds to classify an email with an accuracy rate of more than 90 per cent Deakin is using natural language processing (NLP) and artificial intelligence (AI) to speed up customer service times for financial [...]

What Is Branding And Why Is It Important For Your Business?

July 11th, 2019|Comments Off on What Is Branding And Why Is It Important For Your Business?

Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it [...]

Our Top 4 Email Marketing Predictions for 2019

January 29th, 2019|Comments Off on Our Top 4 Email Marketing Predictions for 2019

Another year has flown by and brought with it plenty of changes to digital marketing. As you and your company get ready to head into the holiday season, you’ll probably start evaluating your marketing strategy [...]

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