八月2019
Deakin通过AI加快了IOOF客户服务的速度
Deakin’s AI takes around 300 milliseconds to classify an email with an accuracy rate of more than 90 per cent Deakin is using natural language processing (NLP) and artificial intelligence [...]
Foxtel利用数据来检修内容，渠道和广告服务
Pay TV company ups the ante on its digital and data play and shakes-up its programming and advertising offerings in a bid to retain relevance in an [...]
接近联合创始人：推动营销的现实数据走向何方
Co-founder of real-world data provider shares how real-world data utilisation is evolving from targeted marketing to pre-and post-engagement decision making Brands are increasingly turning to real-world location [...]
经济学人首席营销官：一切都与内容有关
In an industry dominated by fake news, click bait and traditional news outlets struggling to let go of old operating models, The Economist is innovating its product [...]
七月 2019
Marketing Checklist
Congratulations! You’ve landed your dream job and walk into your new office – now what do you do? You need to find out all about your new [...]
营销策略清单
Whether a marketer is initiating a contact strategy program for the first time or trying to find ways to improve an existing program, the thought process can [...]
什么是品牌，为什么它对您的企业很重要？
Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This [...]
30必须阅读关于品牌管理的文章
A stronger brand – that’s our hope for every marketing oriented leader and professional that reads our insights on Branding Strategy Insider. Since 2006 we’ve shared thousands [...]
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