2019年八月8日|Comments Off on Near co-founder: Where real-world data to drive marketing is headed
Co-founder of real-world data provider shares how real-world data utilisation is evolving from targeted marketing to pre-and post-engagement decision making Brands are increasingly turning to real-world location data to not only build and target audiences, [...]
八月 1st, 2019|Comments Off on The Economist CMO: It’s all about the content
In an industry dominated by fake news, click bait and traditional news outlets struggling to let go of old operating models, The Economist is innovating its product and marketing approach to build trust and credibility [...]
七月 11th, 2019|Comments Off on What Is Branding And Why Is It Important For Your Business?
Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it [...]
2019年5月15日|Comments Off on The Hidden Cost of a Product Recall
Drivers on Interstate 25 in Colorado have been speculating about the fate of hundreds of Volkswagen cars sitting in a lot near Pikes Peak International Raceway. It’s one of 37 sites in the United States where the [...]