Now imagine that more than half of those people—846 million, to be precise—are using one online social service to chat and share with friends, read news, play games, track their fitness goals, make voice and video calls, shop online, and even pay for lunch. This is not a fantasy. The country is China, and the service is WeChat. With an average of 570 million users logging into WeChat every single day and using the service’s multiple functions all day long (60 percent of users open the app more than 10 times per day), WeChat marketing offers a powerful way to connect with consumers.
- Planning and implementing a marketing mix that meets business objectives