Now imagine that more than half of those people—846 million, to be precise—are using one online social service to chat and share with friends, read news, play games, track their fitness goals, make voice and video calls, shop online, and even pay for lunch. This is not a fantasy. The country is China, and the service is WeChat. With an average of 570 million users logging into WeChat every single day and using the service’s multiple functions all day long (60 percent of users open the app more than 10 times per day), WeChat marketing offers a powerful way to connect with consumers.
Planning and implementing a marketing mix that meets business objectives
The Chinese SEO market is growing rapidly. With the development of China’s Internet, including ecommerce and online marketing, the SEO market in China is expected to reach the ten-billion-dollar mark. CNNIC’s January 2016 report also lists search engines as the second most popular application used. But what are these internet users using to search the web? Google is non-existent in China. Three key players dominate the Chinese search engine market: Baidu, 360 (also known as Haosou) and Sogou have respectively a 55%, 29% and 14% market share in the region.
In the age of technology, more and more people connect online, no matter what time it is or where they are. However, access to certain social media sites is restricted in parts of China (these restrictions have hilariously been dubbed “China’s Great Firewall”.) Because of this, many self-generated social media platforms took this opportunity to blossom and attract their own community of users. Including: WeChat; RenRen; Weibo; YouKu TuDou; DianPing; DouBan.
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