Here’s how to identify and define your brand to engage customers
These three simple questions will help you figure out what [...]
June 2019
5 factors of direct-to-consumer brand success
Legacy brands can learn from the direct-to-consumer model with a [...]
Moving from vendor to seller on Amazon? Here’s what you need to know
If you are a smaller vendor (less than $10M per [...]
5 Trends That Will Redefine Retail In 2019
The retail industry has undergone a significant transformation over the [...]
May 2019
7 tips for improving marketing technology stacks
Martech vendors often make promises about the perfect marketing that [...]
February 2019
4 Content Strategies Every ‘Experiential’ Campaign Needs
Face it: Ads are boring. Consumers crave immersive brand experiences instead, and brands that [...]
January 2019
10 Marketing Trends to Watch in 2019
It's difficult to predict which methods will connect with consumers most [...]
November 2018
Does Le Pliage Help or Hurt the Longchamp Luxury Brand?
Longchamp’s Le Pliage is one of the fashion world’s most [...]
July 2018
5 Latest Marketing Strategies for Entrepreneurs In 2018
The best entrepreneurs know they need to spend time, money [...]
Trump will soon find that winning a trade war is not that easy
The trade war is getting nastier. Phase one began when Donald [...]
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