Here’s how to identify and define your brand to engage customers
These three simple questions will help you figure out what [...]
June 2019
May 2019
7 tips for improving marketing technology stacks
Martech vendors often make promises about the perfect marketing that [...]
The Best Marketing Strategy Isn’t Even Really Marketing At All
Marketing is all about making your brand (and your products) [...]
April 2019
Make the most of your media coverage
When you achieve a great media article what do you [...]
March 2019
30 Must Read Articles On Brand Management
As we soar into a new year with more wisdom [...]
November 2018
Does Le Pliage Help or Hurt the Longchamp Luxury Brand?
Longchamp’s Le Pliage is one of the fashion world’s most [...]
July 2018
The Importance of Building Brand Trust
The most important quality that you need to develop as [...]
5 Latest Marketing Strategies for Entrepreneurs In 2018
The best entrepreneurs know they need to spend time, money [...]
April 2018
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Five Steps to Conduct Chinese Marketing GalleryFive Steps to Conduct Chinese Marketing
Branding & Positioning, Business Portfolio Management, China Digital Marketing, China Social Media Marketing, Chinese Marketing, Digital Marketing, Market Analysis, Market Research, Media Coverage, Other, Social Media Marketing, WeChat Marketing
Five Steps to Conduct Chinese Marketing
To say this hasn’t been the greatest couple of months [...]
March 2018
5 Fantastic April Fool’s Day Marketing Campaigns Ideas
The origin of April Fool’s Day is unclear, yet we [...]
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