The best entrepreneurs know they need to spend time, money and human resources on marketing if they want to increase brand recognition, increase sales and become industry leaders.

But where should you focus your efforts? Marketing is constantly evolving, and to stay ahead you need to adapt to change and be ready to seize new opportunities. Here are the key marketing trends we are planning for 2018.

 

1.   Mobility first and foremost 

The number of people using mobile devices to access the Internet continues to grow each year. Often this is the only method people use to surf the web. That’s why Google has announced that its search results will give preference to websites that are compatible with mobile devices rather than those that only run on computers. What does this mean for your business? In a world that favors mobility, you must offer users a high-level online experience. To get an idea of ​​your current situation, look at your bounce rate, which is the percentage of visitors who leave your webpage without performing a single action. If you give users a bad experience, your bounce rate may be high (for example, 80% of visits or more).

In summary, you need more than a well-designed, traffic driven and uncluttered website. You can drive more customers to your website by getting services from SEO agency or Magento Ecommerce agency. It must be compatible with mobile devices. In addition to complicating the lives of customers who prefer to use their mobile devices, sites that only run on computers give an old-fashioned look to your brand. That alone can make your customers look to your competition. Remember that customers, especially Millennials and Generations Y and Z, will not waste any time with a non-optimized Web experience.

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Tip: If you do not know if your website is suitable for mobile marketing, you can test dans “Mobile-friendly”

 

2.   Augmented reality 

This 2018, more companies will launch mobile apps that allow customers to try their products virtually. Consumers are ready to browse, that is, searching for a product online, trying it out with an app, and then buying it online or in-store. This phenomenon, which we are already seeing in the furniture, appliance and fashion sectors, is now expanding to other segments. If you have not thought of exploiting it, you should do it. From 2018, it will be a key differentiator. If the experience you offer online users is greater than the traditional store-based experience (going to a store to see an item, then buying it online, often from a competitor), you’ll have much better chances of making sales. To better understand the concept, take a look at what Noibu Technologies, a young Canadian company, is doing to give retailers the opportunity to offer their customers an augmented reality shopping experience.

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Tip: See if offering an augmented reality experience will make the buying process easier for your potential customers, even if you run a B2B company.

 

3.   Influencers on social media

While it’s still necessary for you to have an effective SEO strategy to attract visitors to your site, more companies are using part of their marketing budget to target influencers on social media. These people are followed by potential customers that you would not be able to reach otherwise.  Amazon has been able to afford Oprah’s services as an influencer for the holiday season, but you’ll probably have to start on a smaller scale by leveraging local market influencers.

Since not all social media equals one another, it’s also important that you choose the platform that best represents your brand message. For example, a hotel chain chose an active influencer on Instagram to drive more traffic during its campaign, inviting people to enjoy a winter getaway.

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Tip: Make sure you follow the influencers in your market and your customer segment before adding this strategy to your current social media marketing plan. Entrusting your brand to the wrong people could have negative consequences and require much more expensive damage control measures than the cost of the influencer.

 

4. Integration of CRM {Customer Relationship Management}  

Currently, most entrepreneurs use software to help manage their business. Whether you want to monitor your online performance with Google Analytics or manage your finances and inventory with an accounting package, you already know that using technology allows you to improve your efficiency and your ability to take action, decisions. We believe that many small businesses can stand out from the competition by using Customer Relationship Management (CRM) software to monitor and integrate data from sales, marketing and finance activities. Unless you are operating a large enterprise that requires a costly Enterprise Resource Planning (ERP) system, it is time for you to start using a CRM system to track online and offline sales data. These tools can help you validate buying cycles, segment your marketing campaigns based on demographics and customer preferences, and tailor your offerings as you see fit. The data generated is essential this 2018 and thereafter.

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Tip: It can be difficult to find an adequate CRM system that integrates seamlessly with your current technology. Do not hesitate to call an advisor for help at “Enterprise resource planning (ERP) systems”

 

5. Attachment to the brand

Brand attachment refers to the link between your brand and the needs, desires, aspirations and emotions of your customer. The concept has existed since the days when soap pubs gave housewives a brighter future. What’s new is the fact that social media influencers and the consumption of mobile-only content can now have a far greater impact than TV ads.  

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Tip: Collect feedback from your customers about their emotional connection to your brand and share it on social media, blog posts, and employee interactions. Emotion should be an integral part of your brand strategy.

 

Junaid Ali Qureshi

is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Progostech, Magentodevelopers.online.eLabelz, Smart Leads.ae, Progos Tech and eCig.