Invest more videos!

More than 6 billion hours of video watched per day on Youtube and 4 billion hours watched per day on Facebook. What does it mean? It means marketers should pay more attention on online videos. Marketers need to look at the data that can tell them where their audience is and what content their audience wants to consume. It will bring to a result to create amazing video content that drives for better engagement and results. 

Leverage mobile location data.

Harnessing the power of mobile location data to inform smarter, more strategic business decisions is the most critical component in today’s fierce competition. Mobile location data can provide in-depth population and demographic insights, allowing retailers to analyse real-world visitation trends, assess demographic and psychographic profiles for site analysis, and forecast and measure cannibalisation.

Prioritise the mobile customer experience.

In 2017, marketers will recognise why mobile has transformed consumer behaviour and will make the necessary adjustments to capture their attention and their business. Consumers do not get excited about average experiences. They now want 24/7 global access to the best of everything—the best prices, the best stories, the best quality products, which means that brands will need to do more than meet expectations. They will need to find ways to raise the bar and deliver extraordinary at every step in the customer journey.